How Mobile Phone Contracts Changed the Industry
The United Kingdom's mobile phone market is huge and easily one of the biggest in the world. What's more, it is still growing. With people being more mobile than a decade, not to mention 20 or more years ago, usage of social media like Facebook, G+ or Twitter sky-rocketing every year, it's no wonder that we use our mobile phones so much in our lives.
A report made last year by OFCOM said that and astonishing percentage of 94% adults in UK own a mobile phone. This means that there are 82.7 million mobile subscribers in Great Britain and 61% of them got their phone on a contract.
And it isn't just regular mobile phones. No, 51% of UK adults now own a smartphone, according to this report. That is an increase of almost a double compared to just two years before when it was 27%. Tablet ownership has also increased. In 2012 it was 11% and last year it was 24%. Finally, an average household owns today at least three devices capable of going online and every 5th owns six or more.
All of these devices, whether they are tablets, smartphones or just regular mobile phones, all require a mobile connection. This is achieved best through a network plan. Because of this, consumers are opting for monthly deals and paying fixed rates for more minutes, messages and, of course, Internet.
Network providers have very efficiently responded to our interests and demands, as well as what the completion offers. As a result, the consumer now has a much bigger choice and can more easily find a mobile phone contract that suits him best.
Furthermore, the mobile phone industry has been further revolutionized by SIM-only plans. These suddenly offered a very good compromise between a regular monthly contract and PAYG (pay-as-you-go) contacts. These plans now offer a very good deal for 30 days and flexibility to choose whether we are going to continue or not with it.